online Learning

Want to learn how to create a successful design business, and do so from the comfort of your favorite easy chair? MJSA is sponsoring a series of Designer Collaborative webinars on the topics close to designers’ hearts. Learn how to create effective pricing strategies, build a collection, develop digital marketing programs, work with subcontractors, and stay up to date on "what’s new." Plus, the Designer Spotlight series will feature interviews with successful designers who will share the lessons they’ve learned over their careers (and point out the mistakes you should avoid).

The webinars will be led by MJSA’s designer advocate, Andrea Hill, CEO of the Hill Management Group and a specialist in working with small and medium-sized businesses.

Webinars are free for MJSA Premier members, just $15 for MJSA Associate members, and $50 for non-members. MJSA membership starts at $150, join today and pay nothing! Click here to learn more.

MJSA MEMBERS: Please sign-in at top of page to display member pricing. Click here to request your log-in information.

2020 webinar schedule to be posted soon!

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Pricing vs Marketing

January 30, 2020

Pricing has been a perennially popular webinar topic, but as Andrea Hill notes, sometimes the problem with a slow-selling item isn't its price but the marketing behind it: Is the value being communicated clearly? She'll offer specific examples that show when each solution should be used.

Marketing Spotlight: MJSA Retail Link and Other Ideas That Have Worked, and Not Worked

February 20, 2020

What works for some, doesn't always work for all, but how do you know what will work for you? You don't, until you try new ideas. Andrea Hill will be joined by Andreas Argentinis, president of from Metal Pressions, designer Michelle Pajak-Reynolds, and others to be announced, as they discuss their marketing successes and missteps.

Show Prep Tips & Tricks Panel

April 16, 2020

Trade shows are expensive and exhausting - so it's important to do them right and get your ROI! A panel of experts shares their best tips for getting ready for - and following up on! - trade shows.

Selling Skills: Advice from the Pros

May 7, 2020

You don't have to be a natural-born salesperson to succeed at selling. You just need to know the tips and tricks that have helped other artists-turned-entrepreneur create strong brands and great relationships.

Principles of Design

June 18, 2020

Every time a reality-show starlet starts a new jewelry line, it seems like design is something "anybody" can do. But having a sense of style is not the same as having the ability to design. Join Andrea Hill as she interviews design expert Marlene Richey on the principles of design, how the principles apply, and why they matter.

Pricing Strategies: Price Your Line for the New Consumer Reality

July 19, 2018 (original airdate)-Recording Available

The old rules of retail no longer apply, and that means pricing strategies are changing as well. In this webinar, we’ll review how to set prices that will provide both profit and consumer appeal.

Collection Building with Marlene Richey

August 9, 2018 (original airdate)-Recording Available

One of the most challenging—and important—tasks you face as a designer is keeping your collections fresh. Join Andrea Hill, in conversation with Marlene Richey, for advice about how to manage your collection life cycle.

Designer Spotlight: Julie Romanenko, Just Jules LLC

September 13, 2018 (original airdate)-Podcast Available

One of the best ways to learn and be inspired is to follow the stories of others who’ve "been there, done that." In this series, Andrea Hill will interview Julie Romanenko of Just Jules LLC and uncover her most instructional experiences.

Digital Marketing: The Perfect Product Setup

September 20, 2018 (original airdate)-Recording Available

One of the most important and least understood aspects of digital marketing is how to set up products so they deliver results. In this webinar you will learn how to maximize your product listings so they sell.

Production Spotlight: To Cast or Not to Cast

October 11, 2018 (original airdate)-Recording Available

Just because you 'can' cast a design doesn't mean you should! Learn how to assess when a product should be cast and when a different production method would be better.

What's New in Sustainable Sourcing with Susan Wheeler

November 1, 2018 (original airdate)-Recording Available

Susan Wheeler is the force behind the Chicago Responsible Jewelry Conference. She joined Andrea Hill and shared some of the most exciting developments and insights from that important event.

Designer Spotlight: Remy Rotenier:

January 10, 2019 (original airdate)-Recording Available

The Spotlight will offer insights into how Rotenier turned his classical European training into a notable career as a staff designer (with Alexandre Reza, Tiffany & Co., and Kabana), custom jeweler (developing lines and personal designs for private clients and companies), and teacher (he is renowned for his mastery of freehand drawing), among other accomplishments. MJSA Designer Advocate Andrea Hill will lead the session.

Pricing Strategies: How to Cost

February 6, 2019 (original airdate)-Recording Available

Pricing is one of the most challenging issues a jewelry designer faces (after figuring out how to work 27 hours per day . . .). But before you can do a good job of pricing, you need to have a clear understanding of your margins! This is where understanding how to "cost" comes in. In this webinar, we'll review the business best practice around costing your jewelry.

Sales Skills: Qualifying and Handling Objections

February 21, 2019 (original airdate)-Recording Available

Selling doesn't come as second nature to most jewelry designers-it's just not how you're wired! But learning how to handle sales objections comfortably can make the whole selling process much easier and comfortable for you. In this webinar, we'll discuss the psychology behind sales objections and share how to deal with them in a totally natural, non-pushy way.

Best Ideas from MJSA Expo

March 19, 2019 (original airdate)-Free Recording Available

MJSA Expo is always rich with ideas - from what's new in tools and technology to what's up in business management. In this webinar, we'll review the best of what we learned at this year's Expo. If you weren't there (and why weren't you??), you'll get caught up. And even if you were there, it's a great review!
This Webinar is FREE for MJSA members and non members. Cut and paste the following link:

How Apprenticeships Can Work, and Why They're Good for Business

April 4, 2019 (Original airdate)-Recording Available

Apprenticeships have a long tradition in the jewelry industry, enabling veteran jewelers to pass on their experience to the next generation. They're an invaluable step in the path from student to professional, and they also help businesses to continue to maintain a capable workforce. In this session, Nanz Aalund-author of the award-winning A Jeweler's Guide to Apprenticeships: How to Create Effective Programs (MJSA Press)-will discuss how jewelers can prepare for, hire, and safely train suitable apprentices to ensure their businesses have the staffing they need.

Production Spotlight: Interview with Gary Dawson

April 25, 2019 (original airdate)-Recording Available

Gary Dawson is one of the most creative jewelers in the business - if you've been following jewelry technology at all in the past 30 years, you've noticed that he's always one of the first ones to jump in the deep end of new technologies and processes. In this free-wheeling interview, Andrea Hill and Gary Dawson will discuss new technologies, innovation, and the excitement of being a jeweler with one eye on the technologies of the future and one eye on the heritage of the past.

Pricing Strategies: Practical Applications

May 16, 2019 (original airdate)-Recording Available

There are so many formulas and opinions about how to price - many of them based on nothing other than "that's how I was taught!" In this session, Andrea Hill will walk you through the best business practice for pricing and teach you a simple, sustainable method that will serve your business well.

Collection Building: Managing Multiple Collections

July 25, 2019 (original airdate)-Recording Available

Andrea Hill and Marlene Richey get together once again to talk about all things collection-building. In this episode, learn about the things you need to know when developing and managing multiple collections!

Production Spotlight: Planning for the Holidays

August 1, 2019 (original airdate)-Recording Available

If you've ever found yourself facing brisk sales and dwindling inventories, you know the unique pain of managing production for holiday selling. In this session, Andrea Hill will share production planning techniques that will take the sting out of holiday inventory shortages - techniques that are good to use any time of year, but particularly helpful during times of limited capacity.